//SEIBERT/MEDIA

COLLABORATE & COMMUNICATE WITH YOUR BUSINESS

official Atlassian Partner

Wouldn’t it be nice if all your employees could collaborate easily and more efficiently using one platform?

my responsibilities:
Creative Designer, Research, UX, UI, Brandmanagement, Prototyping, QualityCheck

Now is the time of agile & digital transformation and to tackle this issue. The challenge of collaborative and centralized work in companies can be solved by the right tools.

//Seibert/Media develops Atlassian-Plugins and creates the template-plugin: Linchpin – combines several of them and thereby creates a social intranet solution. It helps teams to collaborate 10 times faster via mobile, manage decisions from everywhere and reduces the time invested for internal communication.

#makeavideo

Linchpin Intranet: Mobile App

#mentality of the mobile team

"Build it fast and dirty - to challenge your product asap with our targetgroup "

Having worked on the different Linchpin plugins for a while, we had an understanding for the general problems we wanted to solve. As the idea came up of having a mobile version of Linchpin, more and more requirements and customer needs were collected.

The question:

How could we generate real insights in the shortest possible amount of time to get the first version online asap?

Phase 1

UNDERSTAND & EMPHASIZE

Finding the right way with the right questions: Who is the target group ? What do they expect? And what is the task the application needs to fulfill?
In the first iteration I planned to address the correct problems of the target group and used first insights of the status quo, internal knowhow and data originating from existing analysis (click average, needs, ...)

how might the user...

Phase 2

Based on the needs and problems of users, first flows could be generated.
So I planned a workshop and included the most important journeys. These answered the question "how might the user..."
I liked the mix of this team (PM, UX and Devs) which allowed us to collect first technical requirements as an outcome. Existing "product problems" should therefore not be a "party crasher", but a good reason to rethink existing processes to make them managable and smart.

#vision

"Intuitive usability. Early generation of feedback. Incremental testing and development."

IDEATE & EVALUATE

Phase 3

...or rather "BUILD – MEASURE – LEARN".
Essential component:
The validated usecases and flows helped to create the first wireframes.
"Mandatory interactions" were derived and mapped to the journey together with the requirements. The user experience should be intuitive and an “individual experience". Starting at the login-process, contacting employees, participating in internal events or ending by creating personal content to share with others.

#IA

#sketch it match it

In this team, the information architecture turned out to be the "linchpin" of any argumentation, because you need to focus on the most important needs while building the app to be sustainable. I created the main user-journeys, included these as a basis for the MVP and facilitated the exchange of functional information.

In order to develop quickly, an intuitive navigation had to be designed, which could then be extended by the corresponding content. At this step it became clear to me that a concept had to be developed at least one sprint in advance. Otherwise bottlenecks would arise during the development phase.

Thus, the first wireframes were evaluated according to the existing functionalities and extended by mobile interactions to enable familiar operation.

#hint

IXD

The highlight and motivation have been the videos and prototypes. They gave marketing and everyone who was involved a boost of energy. Because these seconds revealed a little more about the future behaviour... and opened relevant discussions

Geschäftsführer