My Role
Workshopvorbereitung | Facilitation
with Selina Willand | Workshopleitung
Ideation Workshop for CommerzReal
DigitalCoin Marketing - 5 days in 3 days a compact version
A CaseStudy about my experience at Neugelb Studios and developing a design sprint in 3 days.
Start with a kick off and a value proposition
For interested investors who want to trade anytime, easily and digitally via their smartphone, our product, an asset backend token, with a stable currency without a complex application process, offers more room to maneuver while minimizing risk.
Conditions
Scarce resources and spontaneous planning
Instead of five days, the design sprint was squeezed into three days. User interviews are not possible on the last day, but only on the second day. The sprint had to be reduced to the essential sticking points in order to finally develop a product based on hypotheses and premises.
Planning
How to generate an overhour three-athlon
Day 1
Understand | Sketch | Decide
Recap
Collect the status quo of research insights to form an understanding
User's expectations
Jobs to be done | Personas | Customer Journey map
Sketch first ideas together
Design Studio Methode
Hypothesen & Fragen
Prepare a 45 minute usertesting
Day 2
Test | Understand
User survey
45 minutes of questioning at the top sketch(es) Rapid Paper Prototyping.
Feedback evaluation
Collecting and structuring the findings and deriving requirements
Twitter Post
Future Twitter post recommending the new idea.
Day 3
Sketch | Decide | Prototype
Wireframe
and content development with first textual input
Management presentation
Pitching an presenting the highlinghts and findings in prototypes
Retrospective
–
Team Workshop
Create a common understanding and move toward a "sprint" goal.
Day 1 Team Workshop
Creation of a common basis through the gathering of know-how
of know-how, insights and research. Definition of the persona jobs to be done. Inclusion in the creative process to pick up the group in the daily goals.
Wenn (Situation),
möchte ich (Motivation),
damit ich / sodass (Outcome).
Day 2 Team Workshop
User survey on the topic " digital coins and requirement for communication".
Adapting the journey based on the user feedback : Why does a customer buy our product? Which task should be facilitated?
Day 3 Team Workshop
Division into two groups to further develop and synthesize the sketches from day one. Final presentation of landing pages to senior management. Discussion of open tasks of the team.
Good to know
Politics is always involved. Better to secure the team.
Workshop goals and formats should always be agreed with customers so that it is clear what goal is expected. There should also always be a topic parking lot where ideas that go beyond the scope of the sprint are clustered. Personally, I think it makes sense to already distribute these topic blocks to the responsible persons, so it can be ensured that the team is ready to work after a workshop.